Laura Straub – Head of MasterClass and US Content Strategy
The Fundingsland Group (TFG) is proud to announce an expanded role for Laura Straub to further enhance TFG’s mission to deliver innovative, data-driven medical education strategies and initiatives. Laura’s appointment to a leadership position poises her to spearhead the global expansion of TFG’s mentor-led MasterClass programs. The 30-hour digital and in-person initiatives offered through partnerships with renowned organizations such as ESCRS and the Moran Eye Center at the University of Utah have set a new standard in ophthalmic education. Laura will also lead strategy for TFG’s US content, propelling its data-driven, multi-support independent medical education programs to new heights.
Laura is a recognized leader in content strategy and development, harnessing more than 2 decades of expertise in medical writing and editing. Previously, Laura was the Editor-in-Chief of Cataract & Refractive Surgery Today and Cataract & Refractive Surgery Today Global. Her ability to forge enduring partnerships with key opinion leaders, both eye care professionals and industry members will enable her to strengthen TFG’s collaborative networks, enhance the impact of its educational programs, and drive innovation in ophthalmic learning initiatives. In her free time, Laura enjoys the outdoors with her husband Tim and their three children, Cadence, Scarlett, and Melanie. She has a passion for endurance sports and has completed countless Ironmans, ultramarathons, and marathons. She qualified and competed at the Ironman World Championships and the Boston marathon multiple times.
Jon Heston – Head of Survey Science and Analytics
The Fundingsland Group (TFG) is proud to announce the promotion of Jon Heston to Head of Survey Science and Analytics. Since joining TFG in 2021 as a Strategic Insight and Analytics Manager, Jon has been instrumental in advancing TFG’s survey science tactics and developing pathways for impactful educational content. In his new role, Jon will refine and expand TFG’s data and content visibility, focusing on innovative dissemination methods for survey results, strategically promoting educational materials, and improving the identification of educational gaps.
Jon holds a PhD in neuroscience from UCLA and a data science certificate from UCSD Extension. His expertise in survey design, implementation, and data analysis are pivotal to TFG’s mission of delivering data-driven medical education.
Dawn Alva – Program Manager and Head of External Engagement
The Fundingsland Group (TFG) is proud to announce an expanded role for Dawn Alva. In her dual role as Program Manager for TFG’s MasterClass programs and Head of External Engagement, Dawn brings her passion for creating meaningful educational experiences to TFG’s cutting-edge, data-driven medical education initiatives designed to enhance patient care. Dawn will oversee the execution of learner-based MasterClass initiatives. TFG’s MasterClass series is a mentor-based program focused on eye therapies. It combines didactic workshops, interactive webinars, and hands-on experiences such as in-person case review grand rounds and wet labs to equip healthcare professionals with the latest clinical insights and best practices. Dawn will liaise with more than 50 participants in each session, ensuring an exceptional programming experience.
In her role as Head of External Engagement, Dawn fosters a global network of learners through immersive and meaningful educational experiences. Dawn’s dual role supports her global mission to advance health outcomes and create a collaborative network of skilled professionals dedicated to innovation and excellence.
Please join us in congratulating Laura, Jon, and Dawn on their new and expanded roles. Stay tuned as TFG continues to grow our team and add more new faces this year!
